A Public Art Campaign to Vaccinate the World

As vaccines became available in 2021 the world saw mis and disinformation creating vaccine hesitancy and unfounded fears that could have prolonged the pandemic and caused even more deaths. I was lucky to creative direct our campaign at Amplifier.org to get the world #vaccinated.

To bring in a variety of approaches that spoke to every community, and in dozens of languages, we launched an open call, and extended this campaign with dozens of commissions and new distribution partners through 2022 as hesitancy remained high. These later artworks were created and distributed especially in neighborhoods with lower vaccine uptake rates, and were positioned in community gardens, parks, and small businesses, and was accompanied by a social media campaign to help spread the message.

With partners like the CDC and with huge ad buys on Facebook we were able to distribute both physically and digitally in ways that wrapped around the globe for tens of billions of impressions, but more importantly, tens of thousands of vaccinations that may not have happened without this campaign.