I build stories that create real-world change. By any medium necessary.

I design campaigns for visionary brands, foundations, and change makers committed to making the world a better place. Focusing on conservation, environmental, social, and public health initiatives, I offer creative and strategic direction to turn vision into impact. From uniting communities in time of division to reimagining iconic symbols for new generations, I create visual stories that amplify voices and inspire action. With a foundation built on 30+ National Geographic projects reaching hundreds of millions, my work has shaped both culture and policy. Whether through immersive digital experiences, nationwide print campaigns, or grassroots movements in the streets, my work transforms observers into active participants in the change they wish to see.

Projects

  • National Geographic Magazine - Redesigning Community Engagement

    Redesigning Community Engagement

    Redesigning how National Geographic Magazine engages with communities through a new storytelling site and more.

    See the Project Here
  • Smokey Bear Gen Z Redesign

    Redesigning Smokey Bear for Gen Z

    Redesigning a National icon to reach a new generation through 16bit + anime artworks, GIFs, + coloring books.

    See the Project Here
  • Designing a Pandemic Open Call For Art

    Designing a Pandemic Open Call For Art

    A public art campaign to save lives, support essential workers, and bolster mental health at the start of the Pandemic.

    See the Project Here

  • Designing VR and AR for Cultural Preservation

    A Webby award winning VR interactive series, and other spatial web projects that helped restore and expand protected areas around Bears Ears National Monument.

    See the Project Here
  • Designing Augmented Reality Activations

    Designing Augmented Reality Activations

    Using Augmented Reality to bring billboards, posters, stickers, and murals to life with extended storytelling.

    See the Project Here
  • Designing a Campaign to Get the World #Vaccinated

    Designing a Campaign to Get the World #Vaccinated

    Designing inspiring public art and ad campaigns to people to get vaccinated against COVID-19 at the peak pandemic vaccine hesitancy.

    See the Project Here
  • Designing a Campaign for Nature with Nat Geo

    Designing a Campaign for Nature with Nat Geo

    Interactive art and videos built for the Campaign for Nature’s 30x30 initiative with the National Geographic Society.

    See the Project Here

  • Animating a Call to Action for Youth Climate Strike

    A challenge to lawmakers from the next generation who will inherit the climate crisis.

    See the Project Here

  • Designing a RESET for our Economy

    A campaign for a network representing 70k businesses, 20 million employees, and $15 trillion in managed assets – to “RESET capitalism” to maximize shared well-being on a healthy planet.

    See the Project Here
  • Designing a Compass in the Storm

    Designing a Compass in the Storm

    Designing a set of unifying symbols, for a movement moment, in a time of political division.

    See the Project Here
  • Designing an Amplifier for Art and Advocacy

    Designing an Amplifier for Art and Advocacy

    A new vision for creating, funding, and distributing visual campaigns for the most important movements of our times in Amplifier.org.

    See the Project Here

  • Designing Campaigns with Shepard Fairey

    Fourteen years of artist collaborations and creative direction on grassroots campaigns with Shepard Fairey.

    See the Projects Here

Clients + Partners